Mary Jo Jacobi

Senior Counsel



Mary Jo is an internationally-renowned expert in reputation, brand and crisis management and a trusted advisor on the complex dynamics of international corporate, economic and government relationships.
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In addition to devising award-winning global brand strategies for the HSBC Group and Lehman Brothers, Mary Jo created the often-copied use of airport jetties for brand building and thought leadership. Mary Jo holds the distinction of being appointed to public sector office by two American Presidents, two British Prime Ministers and a reigning monarch. George H W Bush named her Assistant US Secretary of Commerce. She was Special Assistant to President Ronald Reagan and later a member of his Advisory Committee on Trade Negotiations. Prime Ministers David Cameron and Theresa May appointed her to the Advisory Committee on Business Appointments, prior to which she was one of Her Majesty’s Civil Service Commissioners. Early in her career she served on the staff of the US Senate Committee on Commerce.
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